The Two Types Of Books To Attract Your Ideal Clients

With the increasing popularity of book platforms like Amazon, Apple and Kobo, it’s become easier to get your book out there, bringing ideal clients into your business.

There are more ways to market online than I can even mention here and for this reason entrepreneurs are overwhelmed and confused when it comes to online marketing.

You may be wondering whether you should use video, audio or text to market your business. The truth is that all of the modalities work when done well and there’s a place for all of them in modern marketing.

If however, like me, you love books, it’s both strategic and rewarding to market your business with your own book. A book on the topic of your business should effectively communicate the big message of your work.

A book which effectively shares your expertise, also builds your email list and brings you clients when set up with an strategic marketing platform.

Look around and no doubt you’ll see that the majority of the gurus have books which lead clients into their high ticket coaching, consulting and online programmes. Many are self-published authors because this gives the potential to use your book in a variety of ways.

It’s not as flexible when you’re published by a traditional publishing company but the credibility of being published by a well known publisher may well make up for it if that’s your priority.

You may be asking, why in this multimedia age, do we still market with books? Well that’s simple.

Books are brilliant for establishing the expert authority so essential to attract high quality prospects, ready to work with you and become your ideal clients.

It’s no coincidence that ‘author’ is the root of the word authority.

There are many types of book formats which can help you to market your business but there are two formats which are my favourites for growing a client centric business.

Firstly there’s the ‘short read’ or ‘quick read,’ lead generation style ebook.

For many years I’ve been using little ebooks to grow my email list and enrol high quality clients. For those who struggle to write books or who don’t have the time in their already full schedules, I offer a bespoke ghostwriting service.

These little books are powerful for list building and attracting your ideal clients. An example of this type of book is my Become A Published Author. The reason this format is so effective for list building is that it’s designed to be given away or sold as a low cost ebook.

You can read more about  how a list building ebook builds your business, in the starter kit below.

You can typically get your message into the hands of many more of your ideal readers than with a full priced book. This makes it perfect for marketing campaigns to grow your business, whether you’re looking to attract high ticket clients or speaking engagements which convert into other opportunities.

An lead generation book is also digital so it’s instant for your readers to download, consume and get into action.

Business moves fast in this digital world and the written word is powerful.

A little ebook is a highly effective list building strategy which is often overlooked.

The other type of book which is brilliant for increasing your expert authority, in addition to attracting your ideal clients and publicity opportunities, is a full sized non-fiction book.

Books which significantly boost your business will most often be transformative self-help type books (a very wide genre covering anything from health, relationships, mindset, fitness, gaining a specific skill and much more) or business focused books.

One of the big benefits of a full sized book is people have the option to read it as an ebook or as a paperback which is a refreshing change to only reading online.

In this digital age there’s never been a better time to reach more people and change more lives with your book. All you need to do is decide which format suits you best and get started. Want to know more? Get in touch or apply here