How To Position Your Expertise With A Book
Which Book Is Best For Your Business?
Today, I’ve got a video for you on how to pinpoint which is the best book to position your expertise.
Now, you may have numerous ideas for books and be really confused about which is the right one, or which is the best angle for the book that you know you want to write.
Amazon is the place to go to research what’s available in your field on your topic already and which are the competing books (you probably read a lot of them if you’re an expert in your field). It depends on what kind of book you’re writing.
To get clarity on which book is the right one, I recommend that you ask yourself some specific questions when you’re in Amazon because it can be very overwhelming otherwise and this is how I work with my clients.
Here are some of the questions:
- What will make your book different to others on the same topic?
- What’s the big message you want to convey?
- And who is your ideal reader or target market?
By looking at the books in your field on your topic, you can quickly see how to position yours so it’s different and brings out something unique about your work.
I guarantee it was already there, it just needs drawing out and it may be to do with your view point, your style or your authentic voice.
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MEET RACHEL
I’m the bestselling author of The Living Fearlessly books, Book Business Coach and Ghostwriter at Become A Published Author.